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The Disney Garden brand is a vehicle used to help drive the mission of increasing consumption of fruits and vegetables among children.
Children age 4 to 12 are definitely consumers and influence over $30 billion dollars in consumer spending…of which food and beverage is the number one category. A priority of the Disney Garden brand is to further the message of healthy eating in all aspects of our program from our packaging to our Web site.
Our packaging features:
- Messaging for moms using a Check It Out symbol to call out healthy value of the products
- Messaging for kids that provides fun health facts, jokes or games in “kid speak” language
- Calls to action for Learn & Win opportunities
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Our program is reinforced with:
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