Consumer Marketing

Disney is the #1 family lifestyle brand and ranks 7th in the world for overall brand value with a brand worth exceeding $26 billion dollars. As the number one brand in entertainment and the number one brand for families with children under 12 it’s easy to see why consumers consider the Disney brand to be friendly, fun, innovative and trustworthy. With the Disney brand extending from TV and movies, to videos and radio, to cruise lines, Broadway shows, theme parks and more…consumer spend over 2 billion hours each year immersed in the Disney brand. This powerful entertainment brand has now taken its leadership position with families and further leveraged the brand to take a leadership role in food by bringing healthy products to families everywhere.

	i-farms.com is an interactive Web site that allows kids to learn more about eating fruits and vegetables as well as participate in a variety of sweepstakes opportunities. The Web site includes games, activities, coloring sheets, collectibles and more...all with an emphasis on learning about eating fruits and vegetables.
	Disney.com is the #1 web site for kids and is adding a section on healthy eating that takes kids thru Disney’s Fit Forever Champ Camp. Champ Camp encourages kids to learn about healthy eating in a variety of camp activities and then compete in trivia contests with other campers. As campers progress through the game they earn tokens good for participation in additional games on the Web site.
Captain Carlos With 24 hour programming for kids and new shows constantly in development Disney writers are working to include healthy messages about well balanced diets and exercise into daily programming for children. Captain Carlos is an ambassador for healthy eating that will provide short infomercials on the Disney Channel and encourage kids to choose healthy foods and get plenty of exercise.